Amperity Acknowledged as a Leader in Snowflake’s Modern Marketing Data Stack Report

Welcome to the fascinating world of customer data activation! In today’s digital age, where data is king, marketers are constantly seeking new ways to leverage customer information to boost revenue and create loyal customers. And that’s where Amperity, the leading AI-powered customer data platform, comes into play. In a recent report by Snowflake, Amperity was recognized as a “Customer Data Activation Leader”, and we’re here to give you an exclusive glimpse into what that means and why you should pay attention to this exciting development.

Now, let’s dive into the research conducted by Snowflake. By analyzing usage patterns of approximately 8,100 customers, Snowflake identified ten key technology categories that form the foundation of the modern marketing data stack. These categories include analytics and data capture, enrichment, identity and activation, measurement and attribution, integration and modeling, business intelligence, AI and machine learning, and privacy-enhancing technologies. Each of these categories plays a crucial role in helping marketers understand, serve, and convert valuable prospects into loyal customers.

As part of the report, Snowflake delved into the various solutions within each category, highlighting the technology partners that are leading the way in customer data activation. And that’s where Amperity shines. With its multi-patented approach to identifying, unifying, and activating first-party online and offline data, Amperity has emerged as a leader in customer data activation. This means that Amperity enables marketers to take their identified and enriched audience data, create relevant segments and audiences, and bring them to the owned-media platforms that help companies reach individuals with the right messages.

But what sets Amperity apart from the rest? It’s their commitment to comprehensively unifying customer data using AI. Through advanced machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. With more than 400 global brands relying on Amperity to turn data into business value, including Alaska Airlines, Brooks Running, and Under Armour, it’s clear that Amperity is at the forefront of the customer data activation revolution.

So why should you pay attention to this report and Amperity’s role in customer data activation? Well, with the ever-changing digital landscape, it’s crucial for marketers to stay ahead of the game. By leveraging Amperity’s cutting-edge solutions, marketers can unlock the full potential of their customer data, optimize their marketing campaigns, and ultimately drive revenue growth. Amperity’s partnership with Snowflake further solidifies their position as a leader in customer data activation and a key player in the modern marketing data stack.

In conclusion, the world of customer data activation is vast and ever-evolving. With Amperity at the helm, marketers have a powerful ally in their quest to harness the potential of their customer data. So why not join the movement and explore how Amperity and Snowflake are revolutionizing the way marketers unify, analyze, and activate data to boost revenue? Click here to learn more and unlock the power of the modern martech stack. Trust us, you don’t want to miss out on this exciting journey!

Tags: amperity, enterprise, report, research, snowflake, study.

Categorized as AI

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