Attio raises $23.5M to build next-gen CRM platform

Are you looking for a CRM platform that combines a performant data model with collaboration capabilities? If so, Nicolas Sharp’s Attio may be the perfect fit. In this blog post, we’ll explore the story behind Attio, how it’s grown over the past few years, and what sets it apart from other CRMs on the market. Read on to learn more about this innovative platform and why it may be the perfect solution for your business.

The Story Behind Attio

Nicolas Sharp was once a partner at a venture capital firm that was in need of customer relationship management (CRM) software. However, the process of finding the right software was a nightmare, leading Sharp to take on the project himself and build a CRM platform that could meet his and his company’s needs. He became a developer by night and a venture capitalist by day, and after a few months, he left the venture world to continue the project. This project eventually became Attio, a CRM platform that combines a performant data model with the collaboration capabilities typically found in no-code software.

The Growth of Attio

Since its launch in 2019, Attio has seen tremendous growth. It has over 2,000 customers in over 100 countries and crossed the $1 million annual recurring revenue mark in December 2022. This morning, Attio also announced that it secured $23.5 million in a Series A round led by Redpoint Ventures with continued participation from Balderton Capital. To date, 25-employee Attio has raised $31.2 million.

What Sets Attio Apart

Like most CRMs, Attio’s platform creates a database of contacts and companies that a business regularly interacts with. It allows users to sort, filter, and analyze customer records as well as take notes and create workflows, automatically updating details like contact information. What sets Attio apart from other CRMs is its performance and price ($119 per user per month on the high end). Legacy CRMs can be powerful but slow to deploy and costly, while CRM startups and in-house CRMs provide a better, stabler experience but come with more simplistic and rigid models.

Attio’s Future Plans

Attio isn’t resting on its laurels. It soon plans to launch a real-time reporting feature that’ll allow users to slice, manipulate, and visualize customer records. Other capabilities in the works include expanded workflow automation. According to Sharp, the biggest challenge that CRM is facing is that the industry is dominated by one company, and that’s why startups prefer to run on a spreadsheet for as long as they can. Attio is designed to be flexible and adaptable, able to meet businesses where they are in their journey and grow with them as they scale.

In conclusion, if you’re looking for a CRM platform that combines a performant data model with collaboration capabilities, Attio may be the perfect fit. With its growth and success over the past few years, as well as its plans for the future, Attio is sure to be a great choice for your business.

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