Deezer Developing AI to Detect and Eliminate Deepfake Songs

Deezer, the Europe-based music streaming service, is taking a stand against deepfake singers and synthetically generated songs. Using AI technology, Deezer plans to detect and remove such content from its platform. Why is this important? As music creation is becoming increasingly digitized, it’s becoming harder to distinguish what’s real from what’s not. Deezer wants to defend real artists who create truly valuable content and protect its listeners from being duped.

Deezer Deepfake: How It Works
Deezer will start the project by using its Radar tool to process music catalogs for telltale signs of AI assistance. Songs found to have AI involvement will be tagged accordingly, highlighting their synthetic nature. However, as an extra safety measure, humans will also perform a final check to ensure that the AI is not incorrectly tagging songs that use autotune excessively. In addition to removing deepfakes, the long-term vision of Deezer includes a new payment structure for artists, depending on the tech used to produce the music.

AI Music: A New Era
Deezer is not alone in the fight against deepfake singers. Other music labels and artists have also experimented with AI-generated content, resulting in copyright infringement claims and backlash among fans. However, the benefits of generative AI are enormous and offer exciting prospects for the music industry. As a result, Deezer believes that AI-generated content should be used in a responsible way to ensure transparency and authenticity. Moreover, Deezer believes that getting things right from the start of the AI revolution is vital to avoid repeating the same mistakes as made by the social media giants with fake news.

Identification Challenges and Solutions
One such solution is the use of audio watermarks, like those provided by Resemble AI, a company that offers an inaudible sound layer to mark AI-generated speech. The layer contains information that can confirm its origin and authenticity without compromising sound quality. While the concern is real, it is important not to overlook the potential benefits of AI technology. As Deezer CEO Jeronimo Folgueir puts it, “AI can create incredible content, and we owe it to the artists and fans to use it responsibly.”

In conclusion, Deezer’s step towards detecting deepfake singers and synthetic songs undoubtedly marks a significant change in the music industry. Artists and music streaming services have a responsibility to offer a transparent and authentic environment for their listeners, and Deezer seems to have taken the first step towards fulfilling that responsibility.

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