Instagram changes label from ‘Made with AI’ to ‘AI info’ following photographers’ feedback


Are you tired of seeing misleading AI labels on your social media photos? Well, you’re not alone. In a recent announcement, Meta revealed their plans to address the issue by updating the ‘Made with AI’ label to ‘AI info’ across their apps. But what exactly does this mean for you as a user? Let’s dive into the details in this blog post.

Subheadline 1: The Problem with Misleading AI Labels
The issue arose when users started noticing that the ‘Made with AI’ label was being applied incorrectly to their photos. Former White House photographer Pete Souza even pointed out a 40-year-old photo taken on film had the tag applied, raising questions about the accuracy of the labeling process. This confusion prompted Meta to rethink their approach to labeling AI-generated content.

Subheadline 2: Meta’s Response and Improvements
In response to the backlash, Meta spokesperson Kate McLaughlin stated that they are continuously improving their AI products and working closely with industry partners on labeling practices. The new ‘AI info’ label aims to provide a more accurate representation of content that has been modified with AI, rather than entirely generated by AI. This update is a step in the right direction towards transparency and clarity for users.

Subheadline 3: Rolling Out the New Labeling System
The new ‘AI info’ label will first be rolled out on mobile apps, with plans to expand to web view in the near future. Once users click on the tag, they will see a detailed explanation of why the label was applied and what it covers, including images fully generated by AI or edited with AI-powered tools like Generative Fill. While metadata tagging technology like C2PA is intended to simplify the distinction between AI-generated and real images, there is still progress to be made in this area.

In conclusion, the updated ‘AI info’ label from Meta is a step towards more accurate and transparent labeling of AI-generated content on social media platforms. By providing users with more information about how their photos are labeled, Meta is working towards building trust and clarity in their AI technologies. Stay tuned for more updates as the new labeling system is implemented across all surfaces.

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