Universal Music Takes a Stand Against Streaming Disturbance


Attention music lovers! Have you ever wondered if your favorite artists are getting their fair share of streaming revenue? Well, today we dive into an intriguing new development in the music industry that promises to separate the professionals from the noise. Get ready to discover how Deezer’s new model aims to future-proof its platform and ensure that your favorite artists are compensated fairly. But be warned, this agreement is not without its controversies and potential pitfalls. So, strap in and get ready for a wild ride through the ever-evolving world of music streaming.

In this age of endless music options, it’s become increasingly difficult for professional artists to rise above the noise and garner their well-deserved recognition and revenue. But fear not, because Deezer has come to the rescue with a revolutionary new model that aims to put an end to gaming behavior and give artists the tools they need to combat future abuse. By using sophisticated techniques, including the clever utilization of white noise, Deezer is set to change the streaming game forever.

But what does this mean for your favorite artists? According to Deezer, professional artists can expect to see a significant increase in their payouts. In fact, they claim that these payout increases could be as high as 10 percent. Just imagine, your favorite artist finally being able to pay the bills and continue creating the music you love. It’s a win-win situation!

However, not everyone is convinced that this new model is all rainbows and sunshine. The so-called framing of hobbyists against artists has raised some eyebrows. Does this mean that hobbyists are the reason “proper” artists aren’t earning more? It’s a tricky line to toe, and critics argue that many artists, for various reasons, cannot make a professional living from their recorded music. The streaming system itself has been labeled as unfair, leaving these artists in the dust. It seems that even the most innovative solutions can still leave some behind.

Another challenge lies in drawing the line between bad actors, functional music, and more avant-garde forms of “noise.” Who gets to decide what counts as non-artist noise content and what counts as art? It’s a slippery slope that could have far-reaching implications. Deezer assures us that only white noise will be demonetized initially, but what about other experimental genres like ambient or noise music? These gray areas raise important questions about artistic freedom and the future of streaming platforms.

While Deezer’s primary focus is music and podcasts, their plan to upload their own functional music raises further concerns. Could this lead to a normalization of streaming services creating and distributing their own recordings? This development has the potential to impact artists significantly down the line. Deezer, however, claims that they have no intention of competing with professional artists in this way. Only time will tell if this holds true.

It’s essential to note that this new model is not just about fair compensation for artists. It’s also a strategic move for record labels like Universal, aiming to maintain and expand their market share. With the indie music scene flourishing, streaming algorithms have been driving users towards niche artists, potentially threatening major labels’ dominance. By cutting out the noise, Universal hopes to solidify its position as a market leader.

The music streaming industry has long been criticized for its pro rata model, where revenues are pooled together and distributed based on total streams. This system often results in popular artists benefitting the most, leaving lesser-known musicians struggling to make ends meet. Deezer, although smaller than the giants of the industry, has been advocating for a user-centric model, where revenues are distributed based on individual listening habits. While this deal with Universal doesn’t adopt that exact model, Universal’s involvement highlights the power that major record labels hold in shaping the streaming landscape.

So, my fellow music enthusiasts, strap on your headphones and embrace the whirlwind of change happening in the music streaming world. Deezer’s new model might just be the answer to ensuring that the artists we love are rewarded for their talent and hard work. While it may have its flaws and controversies, it’s a step in the right direction. Let’s hope that this development marks the beginning of a fairer and more sustainable future for music streaming.

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