Intuit Reveals AI Operating System and Finance LLMs for Developers of TurboTax, Credit Karma, QuickBooks, and Mailchimp.


Intuit, the financial tech giant, has upped its game by introducing a new platform, GenOS, and large language models (LLMs) trained on custom financial data, which allows developers to create AI tools and assistants tailor-made for their customers. In this blog post, we’ll dive into the details of Intuit’s new GenOS, which has become a competitive advantage for the company.

Intuit’s GenOS

With over 730 million customer interactions per year, it’s no surprise that Intuit has already dubbed their AI as assisting with “58 billion ‘machine learning predictions’ each day.” But as the competition in the fintech industry tightens, Intuit has taken a step further to maintain its leading edge. The company had launched GenStudio, which aims to cut down the time spent in the development of generative AI experiences while GenRuntime works in the background to make real-time decisions about the appropriate LLM and data that are relevant to the user. GenUX database stores the interfaces and processes for making those experiences, and the financial LLMs support the other services by introducing human agents when necessary.

Interestingly, Mailchimp, another popular brand, recently began its own generative AI experiments to aid users in developing content and campaign strategies. However, Intuit’s new platform is unique and is tailored specifically for assisting with accounting, taxes, and related financial projects.

Intuit President and CEO, Sasan Goodarzi, said in a statement, “Our vision is to become the financial assistant in our customer’s pockets that fuels their livelihoods and, in turn, creates a thriving economy. The depth of our customer data, along with our proprietary GenOS platform, creates a competitive advantage for Intuit.”

It seems Intuit has achieved its goal of creating a platform that is exclusively designed for its customers’ needs. With GenOS, it has put itself ahead of the competition to become an AI platform leader in fintech.

As PricewaterhouseCoopers plans for a $1B Generative AI investment and Wells Fargo Launches its Google Cloud-Powered AI Assistant ‘Fargo,’ the competition tightens in the fintech industry, but Intuit’s GenOS is a major step forward in financial assistance, and it’ll be exciting to see what the future holds for the company.

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