Generative AI tool launched by LinkedIn to produce ad copy

Are you tired of spending hours crafting the perfect ad campaign? LinkedIn understands the struggle and has come up with a solution: AI Copy Suggestions. This new feature uses data from the platform to generate relevant introductory text and headlines for ads, saving marketers time and effort.

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Using OpenAI’s GPT models, LinkedIn’s campaign manager now includes toggle options for copy suggestions, which provide pre-written text options for users to choose from and post. The feature also uses insights from the user’s brand page and campaign manager settings to suggest up to five headlines.

Although the feature is the latest addition to LinkedIn’s portfolio of AI-driven tools, it is not the only platform that has adopted generative AI tools for advertising. Salesforce and Meta have also announced similar features that help automate the writing process.

Generative AI tools can help marketers eliminate repetitive and time-consuming tasks, allowing them to focus on more strategic and high-value processes. In a recent survey, 71% of marketers said that generative AI technologies would eliminate busywork and help save an average of five hours per week.

LinkedIn is currently testing AI Copy Suggestions in English with a small group of customers in North America. However, it plans to make the feature available in more languages and geographies and add new functionalities in the coming months.

In conclusion, AI Copy Suggestions is a game-changer in the world of ad campaigns. It not only saves time but also jumpstarts creativity and reduces the number of day-to-day tasks. So, if you’re ready to take your advertising game to the next level, sign up for Transform 2023 today and join the ranks of top executives who have already seen the benefits of AI integration.

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