Snapchat releases ‘My AI’ chatbot powered by ChatGPT


Are you ready to start talking to AI like it’s a person? Snapchat is betting that AI chatbots will become a part of everyday life for more people, and they’re introducing My AI, a chatbot powered by the latest version of OpenAI’s ChatGPT, to make it happen.

My AI is a fast mobile-friendly version of ChatGPT, pinned to the app’s chat tab above conversations with friends. Initially only available for $3.99 a month Snapchat Plus subscribers, the goal is to eventually make the bot available to all of Snapchat’s 750 million monthly users.

What is My AI?

My AI is essentially just a fast mobile-friendly version of ChatGPT inside Snapchat. It has been trained to adhere to the company’s trust and safety guidelines and not give responses that include swearing, violence, sexually explicit content, or opinions about dicey topics like politics. It has also been stripped of functionality that has already gotten ChatGPT banned in some schools.

Unlike OpenAI’s own ChatGPT interface, My AI’s profile page looks like any other Snapchat user’s profile, albeit with its own alien Bitmoji. The design suggests that My AI is meant to be another friend inside of Snapchat for you to hang out with, not a search engine.

What’s the Benefit?

My AI is a boost to the company’s paid subscriber numbers in the short term, and eventually, it could open up new ways for the company to make money. Snap is one of the first clients of OpenAI’s new enterprise tier called Foundry, which lets companies run its latest GPT-3.5 model with dedicated compute designed for large workloads.

Snap will likely incorporate LLMs from other vendors besides OpenAI over time and that it will use the data gathered from the chatbot to inform its broader AI efforts. While My AI is basic to start, it’s the beginning of what Snapchat CEO Evan Spiegel sees as a major investment area for Snap and, more importantly, a future in which we’re all talking to AI like it’s a person.

So, if you’re ready to start talking to AI like it’s a person, then you should check out Snapchat’s My AI chatbot. It’s a fast, mobile-friendly version of ChatGPT that has been trained to adhere to the company’s trust and safety guidelines and that could open up new ways for the company to make money. It’s the beginning of what could be a major investment area for Snap and a future in which we’re all talking to AI like it’s a person.

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