What if your favorite apps could tell you more about your own behavior? What if they could give you insight into your habits and the most popular trends of the year? That’s exactly what digital designer Soren Iverson asked himself back in 2015, when he noticed Spotify’s Wrapped feature and decided to take it to the next level.
In this blog post, we’ll explore the creative and often absurdist app ideas Iverson has come up with since then, and the conversation he had with WIRED about his design process. Read on to find out how Iverson’s satirical designs have gone viral, how tech companies have responded, and what it all says about our current relationships with technology.
## Spotify Inspires Iverson’s Creative App Ideas
When Spotify launched Wrapped back in 2015, it was a hit. People loved the year-end recap feature that offered insights into their music listening habits and the year’s most popular artists. Other brands began borrowing the idea, and Iverson saw an opportunity. He used the interface design tool Figma to mock up a Wrapped for Google Maps, Robinhood, and Starbucks and shared the images to Twitter.
The tweets received a modest amount of attention, but Iverson was just getting started. Nearly every day since, he has imagined clever new features that add unexpected touches to our most well-worn apps. There’s ChatGPT but in Apple Messages, Instagram with the option to pay a fee to undo “deep likes”, Lyft-style reviews for Tinder, and Beat Minesweeper to cancel your subscription.
## Iverson’s Design Process
Iverson’s satirical design concepts have been popping up in timelines with regularity, and he was kind enough to share with WIRED about his design process. He told us that his positioning has shifted from “This product, comma, insert other feature or UI here” to “what if a PM knew Figma really well and gave an app their most intrusive thoughts?”
Iverson also shared that one of his app ideas was so popular that an Instagram engineer said he might pitch it internally.
## What Iverson’s Ideas Say About Our Relationship With Technology
Iverson’s designs are a humorous take on the way tech companies are responding to consumer demand for more engagement and insights. They also show the way we use technology in our everyday lives, from ordering coffee to finding our way around the city.
By creating these satirical designs, Iverson is giving us a glimpse into the way our relationships with technology are changing. His designs show us how we can use technology to our advantage and how it can be used to make our lives easier and more efficient.
## Final Thoughts
Soren Iverson’s creative app ideas are a unique look at the way technology is evolving and our relationships with it. His designs give us a glimpse into the way tech companies are responding to consumer demand and how we use technology in our everyday lives.
By creating these satirical designs, Iverson is giving us a fresh perspective on the way we interact with technology and how it can be used to our advantage. We can’t wait to see what he comes up with next!